The Economic Case
A "Conversations with GIA" webinar
Capturing the attention of elected officials and the business community on the value of age-friendly communities is critical to sustaining efforts to create age-friendly communities. Documenting the economic impact of the 65+ population is one powerful strategy. In this webinar, learn how economic impact analyses transformed messages with influencers and decision-makers. See how data were synthesized in a business case document targeted to business, community and government leaders. Get insights on economic impact analyses conducted on the 65+ population and how these data were used to create successful messaging strategies to influence elected officials, corporate leaders, city and regional planners, and other decision-makers. See a "business case" synthesizing the results of these analyses and related efforts. Presenters: Margaret Neal, Ph.D., Director, Institute on Aging and Professor, Community Health, Portland State University; Kathryn Lawler, MPP, Director, Area Agency on Aging Atlanta Regional Commission; and Cathy Boyer-Shesol, MPA, Project Manager, KC Communities for All Ages, Mid-America Regional Council. Webinar date: July 20, 2016. Watch the webinar here and access the PowerPoint slides here.