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Longevity is Power…Economic Power

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A webinar from the International Federation on Ageing

This webinar, offered by the International Federation on Ageing (IFA), one of GIA’s partners in its Community AGEnda initiative, brought together global experts and industry leaders to address the rapid aging of the world's population, and its profound and enduring impact on the global economy, future government budgets, and, most of all, the quality of life for older adults. Businesses that plan for this trend by adopting age-friendly practices and providing more opportunities for the growing audience of older adult customers and employees will come out ahead of their competition. Presenters Stephen Johnston, Co-Founder, Aging 2.0, and Gregor Rae, Chairman and CEO, BusinessLab, spotlighted older adults as the largest consumer market of our time and explore the multifaceted socio-economic dimensions and possibilities of an ageing population as well as the importance and practicalities of becoming an age-friendly business. Special thanks to our co-sponsors, The John A. Hartford Foundation, the Community AGEnda initiative, The Pfizer Foundation, and the International Federation on Ageing (IFA). Webinar date: Feb. 19, 2014. Watch it at https://youtu.be/ydnuIgsQdyY.