Start Funding in Aging
How to get started
Older adults are a growing and influential population in most U.S. towns and cities. Why is aging an important issue in your community? To get a “lay of the land,” gather some basic demographic information about older adults, especially older people in your target community or region. Consider a presentation to key decision-makers within your foundation. Create some simple charts with demographic information and show a video like this.
If your foundation is new to funding in aging, you’ll probably want to determine the needs of the older population in your service area. You can conduct a community needs assessment, but an easier approach is to first determine what data and information are already available about older adults in your locale.
Regardless of your approach, some or all of these actions may be useful as you begin to think about aging.
This section was written by Barbara R. Greenberg and Jan Schwarz of The Philanthropic Group.