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This brief lays out an approach to changing public thinking about aging in America, with a goal to increase public support for policies and practices that can be advanced to support a robust, healthy, age-integrated society. The brief looks at three key concepts: patterns in public thinking limit the policy climate, the priorities for building public understanding, and proven communication techniques which expand people’s thinking about aging and aging policies.
Why does aging need a framing strategy? Amid discussions across America today about the sources of inequality, the topic of aging is not included. Aging needs a public response and advocates of aging issues must cultivate a more visible and informed conversation on older people. This report outlines the major findings of the Strategic Frame Analysis, as conducted by the FrameWorks Institute as part of the Reframing Aging Initiative, and its implications for communications, advocacy, and outreach on aging. It offers a set of framing priorities, strategies, and themes for the field that can then be used to inform the strategic communications efforts undertaken by concerned organizations and coalitions.
American views on aging often impede practices and policies that might result in a more age-intergrated society. To address this issues the FrameWorks Institute, at the request of a group of leading national aging organizations and funders, compiled this toolkit. Contained within is research on the communications elements of aging issues and materials designed to build framing concepts and skills. Sponsored by the Leaders of Aging Organizations, a collaborative that includes AARP, the American Federation for Aging Research, the American Geriatrics Society, the American Society on Aging, the Gerontological Society of America, Grantmakers in Aging, the National Council on Aging, and the National Hispanic Council on Aging. Funding for the initiative has been provided by AARP, the Archstone Foundation, the Atlantic Philanthropies, the Endowment for Health, the Fan Fox and Leslie R. Samuels Foundation, the John A. Hartford Foundation, The Retirement Research Foundation, the Rose Community Foundation, and the SCAN Foundation.
This report, co-sponsored by the Gordon and Betty Moore Foundation and the Pew Charitable Trust, was created in support of an expert convening activity and written by Discern Health, a health policy consulting firm that focuses on enhancing health care value. Discern identified a small number of setting-specific, serious illness care measures that could be immediately implemented by the Centers for Medicare & Medicaid Services (CMS) for relevant Medicare quality programs. A panel of 16 experts reviewed measures currently in use by Medicare for the home health, hospice, hospital and nursing home settings, and recommended steps that Medicare can take to strengthen quality oversight.
This Powerpoint presentation by John Feather, PhD, CEO of Grantmakers In Aging, offers advice to grantseekers on approaching corporate and other types of foundations, the fundraising process, the donor and funder perspective, proposal writing, relationship building, preparation, promotion, avoiding errors and pitfalls in pitching and grantwriting, and additional resources. Dr. Feather is an organizational sociologist by training and received his undergraduate education at the University of Texas at Austin and his masters and doctoral degrees at the University of Michigan at Ann Arbor. He has earned the designation of Certified Fund Raising Executive (CFRE) and Certified Association Executive (CAE).