Reframing Aging is a long-term social change movement designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. Reframing Aging works to challenge ageism and implicit bias through research-based communications strategies.
Grantmakers In Aging is proud to have stewarded the funding collaborative that initiated and fueled Reframing Aging in 2012, including AARP, Archstone Foundation, The Atlantic Philanthropies, Endowment for Health, Fan Fox and Leslie R. Samuels Foundation, The John A. Hartford Foundation, RRF Foundation for Aging, Rose Community Foundation, and The SCAN Foundation.
This handy tip sheet reflects the major themes of the Reframing Aging Initiative narratives.
Learn why our incomplete understanding of aging perpetuates negative stereotypes of older people and how we can do something about it by changing the way we communicate about aging.
Watch how one simple change can produce big results: using the more inclusive terms "we" and "us" in place of "they" and "them" helps all of us to remember that we are all aging. This understanding will lead to support for the policies and programs that we all need to thrive at every age.
Learn how making our implicit biases towards aging visible can change attitudes about aging, influence policies and programs, and help all of us live more active and meaningful lives as we get older.