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ReFraming Aging

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Communications Strategies to Advance Aging

As Americans live longer and healthier lives, society needs to adjust both attitudes toward aging and the systems that support wellbeing in later life. 

Find out how you can change the conversation, be more persuasive, answer ageism, and influence public understanding to create a more just, inclusive, and age-friendly society.

ReFraming Aging for All training, offered by GIA's certified Master Trainers, is a hands-on training course offered to GIA members. Click here to learn more.

You can also find ReFraming Aging resources and communications tools, produced by the FrameWorks Institute, by clicking here

For more information, please contact Maria Gonzales Jackson, GIA Director of Member Services and Knowledge Management, at mgonzalesjackson@GIAging.org or 703.413.0413 x102.

ReFraming Aging Summarized in 90 Seconds

For a speedy introduction to the key concepts behind ReFraming Aging, start with this quick interview with Julia Sweetland of the FrameWorks Institute, conducted at the IAGG meeting in 2017. 


Leaders of Aging Organizations
GIA serves as administrative agent on the ReFraming Aging initiative for the Leaders of Aging Organizations (LAO), an unprecedented partnership that commissioned the work. LAO includes AARP, the American Federation for Aging Research, the American Geriatrics Society, the American Society on Aging, the Gerontological Society of America, the National Council on Aging, and the National Hispanic Council on Aging.

Visionary funders of the ReFraming Aging initiative
The project is funded by AARP, Archstone Foundation, The Atlantic Philanthropies, the Endowment for Health, The John A. Hartford Foundation, the Fan Fox and Leslie R. Samuels Foundation, The Retirement Research Foundation, Rose Community Foundation, and The SCAN Foundation.


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