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Creating a Sustainable Network for the Rural Aging Movement

Older people everywhere want to maintain their independence and age in place, but it can be especially difficult in rural areas.

GIA leads Creating a Sustainable Network for the Rural Aging Movement, a three-year program to improve the experience of rural aging by connecting and supporting key players, sharing knowledge, and expanding the resources available to rural older adults. The program is supported by a grant from Margaret A. Cargill Philanthropies. Meet our national steering committee here.

New Frontiers for Funding: An Introduction to Grantmaking in Rural Aging

As part of the project, GIA is creating original resources to introduce funders and others to rural aging, such as New Frontiers for Funding: An Introduction to Grantmaking in Rural Aging.

This document provides a broad survey of the challenges rural communities face, particularly as their populations get older; examples of approaches and projects that are working; and insights from experienced funders and nonprofits on the unique possibilities that rural projects offer.

Other GIA Rural Aging Resources

Other topic-specific resources can be found on these pages

Specific project activities will include:

  • Building an infrastructure to bring together key representatives in the rural aging movement, including face-to-face and virtual meetings.
  • Identifying the most useful information and materials on rural aging that are already available, identifying gaps, and creating and sharing new resources as needed. 
  • Establishing a broad-based, partners-in-funding group comprised of government, civic organizations, United Ways, Area Agencies on Aging, philanthropy, and other key players.
  • Launching a “Rural Aging in America” website and associated Learning Community, and adding briefing materials on rural aging to GIA’s own website.
  • Producing a short video and several infographics on the challenges and important work being done in rural aging.
  • Developing a messaging tool, “Talking about Rural Aging,” to share messages and strategies that have been effective in raising the profile of rural aging.




Help us pursue our mission and strengthen grantmaking to support the needs and potential of older people.